Blog
Brand Tone and Voice: Why You Need a Guide
The tone and voice you use in the writing associated with your business is as much a part of your brand as your logo. It helps set you apart and contributes to your overall personality.
How Should You Approach Color Contrast in Making Your Brand Accessible?
A significant area of your brand’s marketing is use of color—whether in your logo, website, product packaging, or content. One of the most common areas that we encounter a lack of accessibility is with branding and color. To understand color contrast in your brand requires you to assess potential blindspots.
Why You Should Stop Overusing Brand Words Like “Authentic”
Over the past several years, the term authentic has become a highly popular catchphrase used to define one’s brand. At VVITCH, we can understand why! Every business wants to appear authentic in how they market their business services or products. However, it is time to unpack the catchphrase and whether its use serves the purpose you intend.
