Blog

Brand Identity, Magic in Business Shannon Mackenzie Brand Identity, Magic in Business Shannon Mackenzie

Fear of Failure is Holding You Back in Your Business. Here’s How to Fix It.

Failure honestly needs a rebrand. It’s gotten a bad reputation for being the scary thing you don’t want to have happen to you. But the truth is if you live long enough and if you have a healthy relationship with risk, eventually it’s a game of diminishing returns — you will fail. That doesn’t take the sting out of it but it doesn’t have to be a terrifying thought. Instead, try and see failure through a different lens.

Read More
Brand Identity VVITCH Digital Agency, LLC Brand Identity VVITCH Digital Agency, LLC

Why You Should Stop Overusing Brand Words Like “Authentic”

Over the past several years, the term authentic has become a highly popular catchphrase used to define one’s brand. At VVITCH, we can understand why! Every business wants to appear authentic in how they market their business services or products. However, it is time to unpack the catchphrase and whether its use serves the purpose you intend.

Read More

 Our Services