Jordan Maney
Radical Joy Coach in San Antonio, Texas
We helped Jordan with:
Content Strategy
Logo & Brand Design
Brand Photography
Squarespace Website Design & Build
Social Media Templates
How It Started…
When Jordan Maney originally came to VVITCH, it was to rebrand her existing wedding planning brand, All The Days in addition to a new initiative, her anti-racism course.
After some soul-searching, Jordan realized that her heart was no longer in weddings. She wanted to focus solely on bringing anti-racism education to businesses of all sizes. And that meant she needed strategy, branding, social media templates, website design and a brand shoot.
That’s where we came in to work our magic.
Photos of Jordan by Darkroom Foto
Time for a Joyful Rebrand
We created a content strategy that organized and laid out the content creation process so that Jordan knew who she was talking to at all times and how she could best serve them. From there, we took those insights, combined with her questionnaire and created a brand that felt warm and welcoming. We applied that branding to social media templates to make the social media content creation process even easier for Jordan.
For Jordan’s branding, we want to evoke a feeling of empathy, but tied with strong conviction, which we did through font choices and color palette. This warm, sunny palette conveys trustworthiness, tenderness and playfulness. We wanted to make sure that people understand that Jordan Maney is action-oriented, heart-centered and relatable.
And Don’t Forget Branded Photography
In order to create site and social content (and present herself as the expert she is) Jordan needed brand photos. We worked with Kat Carey of Darkroom Foto to plan a brand shoot that reflected Jordan’s multi-faceted personality — Jordan the educator, Jordan the friend, Jordan the boss. These photos will be used on social media, on Jordan’s site and anywhere else that Jordan has a digital (or print) presence.
While the design team wrapped up branding, we got to work producing a brand shoot for Jordan. Kat of Darkroom Foto was a dream to work with and helped us to show many different sides of Jordan.
When we had images back from the shoot, we used them, along with the content strategy and branding to guide our website design.
Photos and Design by Darkroom Foto
Squarespace Web Design
We built Jordan a website in Squarespace that brought together the joyful vibe of her branding and the more serious nature of her content.
Jordan speaks to small business owners who want to rethink how joy and rest play a role in their lives, and how that can help them build more radical practices in their lives and business.
Challenging the patriarchy and white supremacy is hard, so Jordan focuses on joy above all else, and it was so important that her website reflect this.
Social Media Templates
Jordan loved the circle elements in her branding, so we carried those over to her social media templates. We created 3 different “core” templates — a promo/sales template, an education template and a quote/testimonial template.
These allow Jordan to plug and play with text and images more easily, while keeping her look consistently on-brand.
"Before working with VVITCH I assumed branding was just about pretty colors that made your content pop. But because of their thorough, diligent, and educational approach, I know that branding is everything. I felt absolutely guided by their process and expertise. If you're unsure, never had branding before, or a solopreneur who's more than a little anxious of relinquishing control, all of those problems will be alleviated working with VVITCH… I have never enjoyed paying someone more than them. I can easily say working with VVITCH was the single greatest investment I made this year. You'd be remiss if you didn't do the same!"
— JORDAN MANEY