Luminary Hair Co.

Gender-Inclusive Hair Salon in Richmond, Virginia

A person with a striped shirt and beige pants & eyes closed under the text Stay Wild, Moon Child

We helped Luminary Hair Co. with:

  • Brand Refinements

  • Squarespace Website Redesign

 
 

How It Started…

Carly, owner of Luminary Hair Co. came to us with an existing brand that she was happy with. She just wanted to it feel more robust. We recommended Brand Refinements to build on the logo that had already been established.

In addition to expanding the visual brand, Carly was interested in updating the Luminary Hair Co. website to be aligned with the new branding and to be more user-friendly.

A team of eleven hair stylists with eclectic fashion and creative hairstyles at Luminary Hair Co RVA

Colorful & Inviting Brand Refinements

The main components of a Brand Refinement package are: fonts, color palette, and mood board. Our designer opted for a set of typefaces that represents the friendly feel of Luminary Hair Co’s brand.

Color is an integral part of brand identity. Consistent use of the color palette reinforces cohesion, but color also serves a psychological purpose by conveying a feeling. One thing that was important to Carly is that the color palette was gender neutral.

For Luminary Hair Co., the mix of near-primary red, yellow, and blue feels fun and lively, and is grounded by a warm neutral and a clean mix of black & white. This palette is bold and varied to communicate that Luminary Hair Co. is warm, eccentric, and exudes confidence.

A colorful mood board with graphics, images, fonts and a color palette by VVITCH Digital Agency

Updated Squarespace Website

In addition to making the site function better, we also wanted to make sure that the fun, confident branding carried through.

We started the website redesign and build with a website audit. This ensured that the site structure and navigation made sense for Carly’s goals. Next up was design. The design process started with mock-ups so that Carly knew exactly what she was getting. From there, our team took to Squarespace to build out the site and integrate all of the new features and functions.

The outcome is a lively, fun website that makes it easy for clients to see pricing, book appointments and meet the team.

 
A colorful mobile page of the Luminary Hair Co website displayed on a phone designed by VVITCH Digital
The homepage of the Luminary Hair Co website designed by VVITCH Digital on a laptop by a blue backdrop
Texture services content on the Luminary Hair Co website displayed on a desktop computer
Pricing and contact content on the Luminary Hair Co site on a mobile phone before a pink background
Owner Carly, a white woman, with blond hair, tattoos and a yellow dress

“I had an incredible time working with the VVITCH Digital team! I have felt informed and considered every step of the way but also not suffocated with options! The results are better than I could have even imagined!”

— CARLY MOENICH, OWNER

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