A known critical step for having your own business is to build your first website. By having a website for your business, you can better communicate your services, discover leads, and help legitimize your business and reputation in the eyes of potential clients and customers.

Follow these simples steps to ensure that you write an effective blog post that boosts your search engine rankings.

Squarespace offers an affordable website platform that’s ideal for small business with a variety of features that allow our team of designers and strategists to build you a stunning site in just weeks.

You’ve built a website for your small business and now you want to make sure people find it. It is important to know what factors help optimize your website’s ability to be found when consumers search for things that interest them. Let’s talk SEO.

Whenever someone visits your business’ website, you want them to engage with your content, browse products, and/or complete an action— whether that’s check out or sign up for a webinar.

This is your sign to start pinning for your business. We'll walk through the benefits of Pinterest, how you can start using it to grow your business, and how to measure your success.

So you’re setting out on a new adventure and creating a new website! Whether it’s with your first business website or a big redesign, it can be hard to know where to start and what platforms to use.

What good is a website that barely loads? If your website pages don’t load quickly—think, two seconds or less—then you could be missing out on an opportunity to connect with your audience!

You likely are scratching your head and asking yourself, “WTF is Alt-text? And how do I get some?” Well...alternative text (alt-text) is not necessarily something you get. Alt-text is more so something you provide to others, particularly on a website and most frequently to accompany an image on any given digital platform.

The better you understand your audience and how you can solve their problem, the more efficiently you can use a content strategy to create relevant content and organically improve your SEO. SEO is important, and a strong, consistent content strategy is the best way to improve it. Besides, chasing an ever evolving algorithm is exhausting and you could be building your brand instead.

Spending our days and energy hoping to drum up interest on social media simply isn’t always the best use of our time as business owners. There are so many components to running a successful business. So let’s dive into a few other places to focus your energy that might just have a bigger impact than time spent on the ‘gram.