You likely are scratching your head and asking yourself, “WTF is Alt-text? And how do I get some?” Well...alternative text (alt-text) is not necessarily something you get. Alt-text is more so something you provide to others, particularly on a website and most frequently to accompany an image on any given digital platform.

The better you understand your audience and how you can solve their problem, the more efficiently you can use a content strategy to create relevant content and organically improve your SEO. SEO is important, and a strong, consistent content strategy is the best way to improve it. Besides, chasing an ever evolving algorithm is exhausting and you could be building your brand instead.

Over the past several years, the term authentic has become a highly popular catchphrase used to define one’s brand. At VVITCH, we can understand why! Every business wants to appear authentic in how they market their business services or products. However, it is time to unpack the catchphrase and whether its use serves the purpose you intend.

With this new year reaching the end of its first quarter, so much has changed since top-of-the-year 2020 — most notably, what brands and businesses need out of their visual branding. Customers and audiences are looking for different things from your business compared to that which peaked their interests and needs a year ago. There are a few things that VVITCH knows will be non-negotiable in the year ahead.

Spending our days and energy hoping to drum up interest on social media simply isn’t always the best use of our time as business owners. There are so many components to running a successful business. So let’s dive into a few other places to focus your energy that might just have a bigger impact than time spent on the ‘gram.

You have launched your business. You have a growing brand. You even have used social media, email, and e-commerce effectively to market your business. Now what? Have you considered what your content strategy currently looks like and how to improve it?

The holidays are rapidly approaching! What will they look like during these unprecedented times? We’re curious to experience it, too, and imagine that there will be a deep adjustment to how customers engage this holiday season. How can you prepare your brand for the holidays? One suggestion we have is to shift your brand visuals.

Taking care of myself the way I take care of others is not something that comes easy to me. But after the retreat, I went home, began a money jar spell, and started focusing on the things that were making me happy AND making me money.

There is all this talk about how businesses are seeing incredible sales and growth during this unprecedented time living during a global pandemic. What have they done that you can apply to your brick and mortar business? They successfully pivoted with the help of digital marketing.

Outsourcing your social media means saving you about a day of work per week, but knowing who to trust with your social media can be hard. We understand the unique social media needs of small business because we are one.