Non-Profit Marketing Services
Here at VVITCH Digital, we love working with companies and organizations that put their mission and values at the forefront of their work. Because of this, it’s no surprise that we love working with a variety of non-profit organizations to provide right-sized marketing solutions that meet their needs and budget.
Non-profits often rely on donations, members and volunteers to keep things up-and-running. Marketing a non-profit is different than a product or service-based business. Through marketing, non-profit organizations can identify values-aligned supporters and recruit them to donate, volunteer or participate.
Why Your Non-Profit Needs Marketing:
If you rely on donations and volunteers it is important to consistently reach new audiences.
Mission and values are what drive community growth, so it’s essential that you continue to share your story.
By marketing, your non-profit can advance your mission and increase your impact.
Non-Profits Require a Different Marketing Approach
Non-profit marketing is different from marketing for a business selling products or services. Where an ecommerce company’s primary goal is to sell products, a non-profit organization needs to market in order to drive membership, fundraise, raise awareness and promote events.
Budgets tend to be tighter for non-profits and so they require savvy marketing solutions.
Non-profits often have a few key events each year to drive fundraising, and so marketing may operate on a unique annual cycle.
We Help Non-Profits with:
Flexible & Reusable Canva Templates
For nonprofits, it is important to think about what a sustainable marketing plan looks like, taking into account the existing resources that they have, the skillsets of the team, and the templates that would allow them to more efficiently market for their programs and to receive donations.
Reusable Custom Canva Templates are a tool that many organizations can benefit from, whether that’s for creating graphics for social media, email newsletters, or presentation decks. That’s why they are one of our favorite options to offer non-profit clients.
Non-Profit Web Design
Many times, non-profits need both donations and members, which means the user experience design of their website is critical — organizations need a website where donors, members and volunteers alike can easily navigate their website and complete tasks.
Each non-profit will have their own specific needs and goals, and so each website we create is completely custom to those needs. For teams that need lots of unique functionality or require WCAG compliance, we like to recommend WordPress, as with our client MACTE. For non-profits without technical team members who need a website that is easy and intuitive to update, we highly recommend Squarespace, as was the case with The Women’s Initiative.
