Family Reach
Financial Support For Families Facing Cancer
We helped Family Reach with:
Brand Refinements
Prospectus Deck Design
How It Started…
We were introduced to Family Reach because they were in need of design help. They knew their branding could be streamlined to appeal more directly to their audience and, they had a very important deck that they needed redesigned.
With 8 hours to get light brand refinements and a deck redesign done, our brand designer got to work making the Family Reach branding a bit more inviting and the deck more polished.
Brand Refinements
Sometimes, you don’t need a full rebrand to make an impact. If you have a logo that still serves you, one option is to keep the logo, but update your brand typography and color palette. That is exactly what we did for Family Reach.
Their color palette felt a bit more bold than they wanted. It was also lacking the warmth that the team felt would resonate with their audience. Carly, our brand designer, worked with Family Reach to create a palette that was streamlined, warm, yet retained the energy of the original branding.
We recommended tightening up their typography as well.
The end goal was a still-recognizable brand with a slightly warmer, more welcoming feel.
Prospectus Deck Redesign
One of the best uses of a Design Day is to design (or redesign) decks, collateral and/or merch.
Our designer can get into the weeds of your brand and create deliverables that are not only aligned with your visual brand but that also solve a business challenge.
In the case of Family Reach, they used their prospectus deck to attract donors, so it was critical that the deck reflect their branding, which communicates their values. Our designer took the newly refined brand and applied it throughout the Canva deck. Using a tool like Canva allows for robust design capabilities and is a great way to create templates for your brand, whether for social media, presentation decks or business cards.
Ultimately, Family Reach left the design day with a deck that reflected their more welcoming, refined brand and that shared the essential information a potential donor might need to know before making a decision about donating money to the organization.
