Rebranding Buffy the Vampire Slayer
A Practice in Brand Redesign featuring Fictional Brands
Rebranding the Slayer’s Favorite Spots
What if Buffy were airing today and VVITCH was hired to create the branding for all of her favorite hang out spots?
We ran a series of interactive polls with our followers to create new branding for The Magic Box and The Espresso Pump. Here are the results.
The Espresso Pump
Whether catching up with her best friend Willow or stumbling upon Giles singing at open mic night, The Espresso Pump serves as a community gathering spot in the fictional town of Sunnydale. We reinvisioned the outdated branding with a modern and romantic vibe more fitting for the 21st century.
The Magic Box
Whoever owns The Magic Box, the metaphysical shop in Sunnydale, seems to always meet a terrible end, but it’s still the headquarters for Buffy and the Scooby gang for much of the series. We rebranded The Magic Box with a modern and minimal look with just a dash of whimsy.
