Demystifying Social Media - Course Content

01 Welcome

A brief introduction to the course and what you can expect.

02 WTF Is a Content Strategy?

Not sure what we mean when we say “content strategy”? This section includes definitions and overview of this term.

03 Define What Your Business Offers

Let’s get down to basics. It’s time to document what exactly your business offers.

04 Define Your Audiences

Create audience profiles so you can better meet your customer and client’s needs.

05 Define Your Business Goals

The next piece of the puzzle — what do you hope to accomplish as a business?

06 Content Types

Not sure how to come up with content ideas? Use these content types to get started.

07 Map Your Content to Your Goals

Different types of content will help you achieve different goals.

08 Choose Your Social Platforms

Not every business needs to be on every platform. Use this section as a guide to which platforms to prioritize.

09 Set Your Post Frequency

Posting consistently is always best! Here’s our recommendations for how often to post when you’re starting out.

10 Identify Hashtags & Keywords

Hashtags and keywords help people discover content around specific topics, and when used effectively, they can help you get discovered by new customers.

11 Utilize Graphics and Templates

For some types of content, templates and Canva can help you to create quality graphics quickly.

12 Create Content and Engage

Now that you have all the tools, let’s put the puzzle pieces together.

13 Measure Success

Use our monthly metrics tracker to track your performance across social platforms.