Derrière de Soie
Bra Fittings and Intimate Apparel in Charlottesville, Virginia
We helped Derrière de Soie with:
Content & Social Media Strategy with Social Media Templates
Email Nurturing Sequence
How It Started…
Megan of Derrière De Soie reached out to us coming from a place a lot of our clients are:
“I’m a burned out small biz owner seeking clarity and ease in my business with the end goal of being able to achieve enough business/profit generation to make a full time not-me employee financially viable at a living wage, while still being able to pay myself (sustainable growth!). The last few years of pandemic times have clarified some things for me personally, but I feel a little stuck in clarifying them for my biz and how to move forward in a way that feels good and does good.”
We knew we could help — so often, we find our clients not just in need of digital marketing services, but also in need of a sounding board. One of the hardest parts of running your own business is that it can feel like you exist on an island.
Social Media Strategy with Canva Templates
Firstly, we wanted to get crystal clear on who Derrière De Soie’s target audiences were, so we did some research to identify who Megan is talking to and what they want to hear her talk about. Because Derrière De Soie is a brick and mortar store that focuses on in-person services, we knew location was critical and very specific.
Luckily for us, Megan had a lot of great insight into her audiences. We also did SEO research, hashtag research and provided recommendations around how frequently Megan should post on her various social channels.
Because sustainability is so important to us when we do strategy work, all of our social media strategies also come with Canva templates. They are generally sized for IG feed, IG stories and Pinterest. We love what a strong statement Megan’s templates make and they don’t require a heavy lift on her part, which makes content creation that much simpler and quicker!
Email Nurturing Sequence
After we had a strategy created, we got to work on an email nurture sequence. While we loooove social media, we also recognize the volatility of the platforms — accounts get deactivated for seemingly no reason every day. As a business, you should have other places to connect with your audience besides social media, which is why we always suggest email marketing. A nurturing sequence is a series of emails that will be delivered to people after they subscribe to your email list. The emails are generally spaced out — sometimes a 2-4 weeks apart — and allow you to “set it and forget it” but still stay top of mind (and inbox) for your subscribers.
For Derrière De Soie’s email nurturing sequence, we focused on talking about the brand values, the services they offer and how they stand apart from their competitors. Barring any major branding or business changes, Megan will never really have to pay attention to those emails, which is one less thing for her to worry about — win win!
