Ehmann Events
Wedding & Event Planning Services in Vermont & Beyond
We helped Ehmann Events with:
Content & Social Media Strategy
Logo & Brand Design
Social Media Canva Templates
How It Started…
Maricela of Ehmann Events reached out to us seeking guidance in creating strategic plans for their marketing and branding so that they would be able to grow sustainably. They knew they wanted a logo redesign, which was great! However, we knew some foundational work needed to happen before it would make sense to build out a visual brand.
Cue the Content and Social Strategy.
With the Ehmann Events team shifting their focus a bit, we felt it would be a great time to create a Content and Social Strategy for them. We did audience and SEO research, we created a modular content creation system and we set them up with plenty of hashtags to ensure their social content would reach new audiences.
Time for a Rebrand that Aligns with Brand Values
We love working with values-aligned brands and Ehmann Events was no exception. One of our strong suits here at VVITCH is helping values-centric brands reach the clients that care about the same things. Of course, messaging is critical in that, but visual branding does a lot to help convey values as well.
We asked Ehmann Events what they wanted people to feel when they looked at their branding. They said, “This person + company are going to guide them through this process. They understand different perspectives & backgrounds, and will understand what I need and want for my celebration.”
Based on this response we saw a need for a creative and adaptable brand, which is exactly what our design team created!
The logo we landed on uses a blend of two fonts — a bold font with soft, yet interesting, shapes for the name “Ehmann,” and crisper serif font for the word “Events.” The juxtaposition of these two font styles communicates a balance between fluidity/adaptability, and structure/expertise. The combination of futuristic/contemporary design in the first word with the somewhat retro-feeling shapes in the second word also communicates a balance between creativity and respect for tradition.
The color palette is lively and varied. The mixture of moody, muted tones and bright, exciting ones conveys a balance between approachability & realness and creativity & boldness.
Ehmann Events on Social Media
The final piece of the puzzle was creating Canva templates that Maricela could use to streamline social media content creation. We created 3 core templates that we know she will use on repeat:
a carousel for images + text. think work features, press features
a text-based option for quotes + testimonials
a "cover" design for a roundup or image-heavy carousel
These templates use all of the Ehmann Events branding elements so that users know, even without looking at the handle, that this content is from Ehmann Events.
We love social media templates as another way to leverage your visual branding to build brand awareness.
"I have watched and reviewed the video walk through many times since you sent it and I get very emotional. I don't think I have ever had people understand my vision and rambling descriptions as well as the team at VVITCH has. The logos, colors, fonts, and symbolism is all there. It's perfect."
— MARICELA EHMANN