Raw Milk Mercantile
Purveyor of antique and vintage for kitchen and home.
We helped Raw Milk Mercantile with:
Logo Design with 3 Logo variations
ranging from detailed to simpler to accommodate various uses and placements, such as stamping for leather and product tagsSubmark Design
Favicon Design
How It Started…
We worked with Sariann, owner of Raw Milk Mercantile, in 2022 to brand Raw Milk Antiques and Retreats as well as build a website for the brand. After moving to Scotland and pursuing her dreams of opening a brick-and-mortar shop, Sariann reached back out to us for a distinct, but complimentary brand identity for the store.
Time for a Rebrand
We knew the needs for the Raw Milk Mercantile branding suite would be somewhat unique — when you are implementing a brand in a physical location, there are many considerations that don’t exist with a purely digital presence. For example, we had to consider that Sariann wanted to create a leather stamp out of the logo, that she would need to be able to create product tags and also maintain a digital presence on her website and social media. Because of this, we opted to deliver 3 logo variations ranging from detailed to simpler to accommodate various uses and placements.
In order to ensure the Raw Milk Mercantile branding worked well with — and felt related to — the Raw Milk Retreats and Antiques branding, we used the same fonts and colors across both brands.
While the Raw Milk Retreats and Antiques brand leaned more into the blue hues, the Raw Milk Mercantile brand would rely more heavily on the greens.
The result is an elegant, trustworthy brand that is both timeless, sophisticated and tactile. Our lead designer drew on the Art Nouveau designs that inspired the client and applied them in a way that would work across a multitude of applications.
