Xenia Productions
Video Production Firm based in New York
We helped Xenia Productions with:
Brand & Logo Design
How It Started…
Mo, the owner of Xenia Productions approached VVITCH shortly after she had officially formed her LLC. She is a freelance producer/editor/director/writer... all the things video content-related and was in need of a visual brand identity that would convey her multidimensional capabilities.
We were elated when Mo said that if her brand was a person, it would be Taylor Swift. Mo said, “Through all her eras, [Taylor Swift] adapts in style and succeeds in them all. She can navigate from country to pop to bright and flashy to flannel around a campfire, and she comes across as comfortable in all of them. My hope for the brand is that we project a welcoming feel to every type of story, and thus that we look capable in many different areas - documentary, short form, sports, popular culture, corporate.” Enough said.
Time for a Fresh Brand
Our design team knew that the branding for Xenia Productions needed to feel simultaneously professional, creative and textured. The design team proposed a word mark logo with a combination of formal elements and clean lines with slightly messy & imperfect ones that feel handmade. It communicates a balance between structure & expertise, and authenticity & rigor.
The favicon was inspired by the meaning of the term “xenia” as well as the multifaceted nature of Mo’s work. It shows different linetypes coming from different directions, and intersecting in a simple yet interesting way.
When it came to fonts and color, the design team wanted to evoke a feeling of creativity, boldness, realness and approachability, so they oped for a lively, varied and contemporary color and font palette.
This bold new look will ensure that brand awareness around Xenia Productions showcases their core values.
